Wear That Chair

Wood is not what most people expect to see on austere-looking runway models, let alone what looks like a wooden chair. For artist and furniture designer Pablo Reinoso that is part of the point – he adapts the traditional aesthetics of antique chair designs to create creative custom works of wood art and fashion.



Pablo Reinoso: Born in 1955 in Buenos Aires, Argentina. Living and working in Paris.

Product Designer and communication consultant since the nineties, he finally founded his own design and communication company in 2004: Pablo Reinoso Studio. During this period he was involved with several corporations as Art & Communication Director, being responsible for brand management, product strategy and communication.