Hermès "J’Aime Mon Carré"

French label Hermès is celebrating its iconic scarves by launching a fanzine, website and a series of events showing fans how to wear the brand's signature piece, getting down with the kids. Hermès  which usually prefers to keep its own counsel, is launching an exclusive collaboration with Colette this fall. What’s more, it’s jazzing up one of the most classic offerings in its repertoire: le carré, or silk scarf. Bali Barret, Hermès’ artistic director of silk—yes, they have one of those—designed a series of exclusive new designs for the scarves, in bold contrast colors and mash-up pattern prints. All the better to proclaim (as the collection’s title has it), “J’Aime Mon Carré.” They’ll be available from September 27 to October 16 at the Paris boutique, but if you can’t wait, www.jaimemoncarre.com launches later this summer.